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Technological Requirements: Your computer, monitor and printer are pretty much standard equipment needs. Make sure the computer you purchase will handle the software your business requires. (Remember, there is no such thing as too fast a processor, too large a hard drive, or too much memory!) Purchase a monitor that's large enough so you can work all day without eyestrain, and buy the highest quality you can possibly afford -- you only get one pair of eyeballs. And don't forget about file-backup systems such as either a CD burner or a ZIP drive.
Systems of Organization: Carefully think through and devise a system for paper control and paper flow. An Organizing Consultantthat would be me!can save you a lot of time and expense. Time-management tools are another necessity not to be overlooked. Whether you prefer a paper calendar or a computer for time management, remember to use it regularly to keep your To-Do's and appointments up to date.
Don't go overboard with office supplies, but keep sufficient supplies on hand so you don't run out of something at an inopportune moment. Always have a spare printing cartridge available - there's nothing worse than running out of ink in the middle of a rush job.
Your Company's Image: Hire a graphic artist to help create your unique logo. Your business cards and stationery will leave a lasting impression - make it a good one. An appropriate logo requires a professional graphic artist. Don't rush through this phase of establishing your business, and don't scrimp - it will cost you later if you do!
Once you have your logo, you may want to think about getting a website. Websites are fast becoming the Yellow Pages of the 21st century. Now, it's easy to find someone who knows the basics of HTML and can throw together a cheap website, but will this project the image you want to your customers and clients?
There is a lot more to website design and maintenance than simply coding pages. Here are some basic questions you should ask yourself before investing in a Web presence:
- Why do I need a website?
- Who is my target audience, and how do I know?
- How do I intend to market my site?
- What experience do I want visitors to have when they visit my site?
- What action do I want them to take before leaving my site?
You must be able to answer these questions with a reasonable degree of precision before starting out if you expect to get a good return on your investment. Again, hiring a professional to help you with this job is well worth the money; I recommend WEB-it! Interactive Group.
I hope these basic guidelines for setting up your new office have helped. I wish you lots of luck with your home-based business venture!
All the best,
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